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Realtor Success Secrets – How to Increase Productivity with an Assistant

You started out as a Realtor as a single person office, but the thought has crossed your mind that you are spending more time doing office work than work that makes you money. So, are the success secrets of increased productivity hiring an assistant? If you are finding you are spending more time doing office work that doesn’t pay, then the answer could be yes!

So what can you expect that an assistant will do for you? Really anything you hire them to do, but typically an assistant takes care of the Realtor Success Secrets - How to Increase Productivity with an Assistant“behind the scenes” things that free you up to deal one on one with your clients. Typically they answer phones, help people who walk in for assistance, copy documents for closing, call and set up appointments for clients for things like inspections, handle prep work for open houses, help design your brochures or help stage properties. Most assistants are secretaries, receptionists and whatever else you need. They do the office work things you need as well as anything that will increase productivity for your business such as help with staging and doing the errands needed.

There are obvious and not so obvious costs in hiring an assistant. Salary, payroll taxes, benefits and so forth are to be expected. Talk to a tax professional about what your expected expense will be. That will put pressure on you for the additional expense, but it will mean that you can spend the time you need on what needs to be done to actually bring in cash. Your time will no longer be spent on shuffling papers, but free it up to prospect, show homes, get properties ready for showings and open houses, meet with clients to negotiate or prepare contracts.

As with hiring anyone, it will now put you in a managerial position. That has its own set of challenges, but will definitely free up from being chained to your desk, or will remove the excuses you’ve been using to NOT make prospecting calls! In short, it will increase the time you need for activities that pay you…selling homes.

Time Management for Realtors – Why You Do Have Time to Prospect Every Day for Two Hours

As a Realtor your day is all about time management. You have a tight schedule full of things like home showings, meetings with prospective sellers, meetings with prospective buyers and so on. So you don’t take time to prospect, right? Two hours a day is way too much to give to prospecting! You have noContinue Reading

Goal Setting – How To Set BHAG (Big Hairy Audacious Goals)

Goal setting is the key to success, and no matter if you set small really achievable goals or big hairy audacious goals, what you do to achieve them is still the same. The steps and success are the same. First, make sure you are clear about what your goal actually is. The clearer it is,Continue Reading

Goal Setting for Realtors – Should You Aim for the Stars or Have a Realistic Target

Being successful in any business means setting goals. Realtors are no different. But do you set them to be grand or realistic? Gigantic or one you know you can achieve? Both or somewhere in between. How do you challenge yourself ? Your goals should be big. Why? Because to achieve a goal, you need toContinue Reading

Should You Be Tactful Or Honest With Your Real Estate Clients

As a Realtor, you may feel like you need to tiptoe around your clients. You know, spare their feelings. If you do that you are doing them a great disservice. You should be tactful, but always be honest with them. Yes, you can be both! If you read advice for salespeople or real estate professionals,Continue Reading

The Answer to “But I Heard Home Inspections Don’t Matter”

As a Realtor you know you’ve heard it “well so and so told me that a home inspection really doesn’t matter” or “well so and so told me that a home inspection isn’t really going to find the big issues anyway so why bother” and you cringe each and every time you hear it. HomeContinue Reading

Real Estate: Battling The “My Uncle Is A Realtor” Problem

One of the most important decisions a home seller makes when selling real estate is the Realtor they choose to help them sell it. One of the biggest mistakes is choosing the wrong Realtor. Sometimes that choice is complicated by family members or friends trying to pressure them into using their services over yours. YouContinue Reading

Home Warranties Good or Bad?

Have you ever seen a home for sale with a “Home Warranty” on the sign? Ever wondered if it’s a good thing or a scam? Well, in most cases home warranties are a great thing for buyers and sellers alike. A home warranty is like an insurance policy that covers a bunch of the mechanicalContinue Reading

Questions To Ask Any Home Inspector Before Hiring Them

So you put in an offer on your dream home and now you need to find a home inspector to make sure that dream home doesn’t become a nightmare. Do you know if that inspector is qualified to help you make a decision on the biggest purchase of your life? Do you know what toContinue Reading

By Referral Only – Only One Piece Of Your Marketing Pie

You may have heard about businesses that are “by referral only” businesses. But what, exactly, does that mean? Should “by referral only” be part of your marketing pie? Maybe, maybe not. Let’s look at the ploy a little closer so you can decide for yourself. Referral only marketing is also known as word of mouthContinue Reading